THE WIT AND THE WILL

The Brief  |  the wit and the will was my own resortwear label, founded in Singapore, where I oversaw every aspect of the brand's journey, from concept to retail. As Creative Director, I was responsible for shaping the brand’s aesthetic and development, designing exclusive fabrics, as well as all digital and print collateral. I managed a small, dedicated team, and together we built a brand that resonated internationally, selling through online platforms and exclusive boutiques across Singapore, the US, Morocco, Australia, and the UK. A notable milestone was the brand's feature in UK Vogue, which helped solidify its presence on the global stage. The label resonated with fashion-forward clients, blending creativity and sophistication, embodying the spirit of resort living.
 

My commitment to creating exclusive, one-of-a-kind collections was reflected in the fabrics I designed, the brand aesthetic and the aspirational campaign shoots which set the wit and the will apart in the market.

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